J.D. Power Study Shows Navigation Systems are Frustrating

This will surprise no person that was ever unable to find a street a street or was taken on a mile-long detour, but a recent study released by J.D. Power and Associates shows people are frustrated with factory-installed navigation systems.
Their study was based on responses from 18,303 owners who bought a new 2011 model year vehicle. There result were scaled on a percentage point basis (PP100) and looked at outing,  navigation display screen, speed of system, voice directions and voice recognition.

“Routing—the primary function of a navigation system—is obviously an issue and will continue to be,” said Andy Bernhard, director at J.D. Power and Associates. “However, for nearly 10 years, the importance of ease of use has been emphasized by owners, and the continued high level of problems in this area begs the question: is the industry listening to how owners want to interact with their system?”

Here are the eight most-frequently reported issues:
  • Address/street/city not found (33 PP100)
  • Difficulty inputting destination (32 PP100)
  • Route provided was not direct (24 PP100)
  • Difficulty using voice recognition controls (23 PP100)
  • Map doesn’t show enough street names (21 PP100)
  • Couldn’t find desired menu/screen (19 PP100)
  • Map or point of interest search was missing points of interest (16 PP100)
  • Inability to view screen due to glare (14 PP100)
Check out the model by model J.D. Power analysis at the following ling.
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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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