Jaguar Wants an F-Type Targa, but Doesn’t Have “Volume” to Justify It

The brand new F-Type sportscar has, though the power of its design, proven itself to be a symbol of the British automotive industry. Everybody sees it as the 911 that it isn’t, and yet it’s a little known fact that from the very start, its business model was designed to emulate Porsche.
Jaguar F-Type Coupe 1 photo
Photo: Jaguar
That’s not to say the F-Type is designed to be as fast and precise as a 911, only that its business model is inspired by the many versions and special editions that drive sales of Porsche’s very expensive model. So not surprisingly, just over a month after the unveiling of the new 911 Targa in Detroit, Jaguar is considering a trick roof as well.

Word comes straight from the wolf’s mouth: Jaguar Design Director Ian Callum. Speaking to Auto Express, he said the company is considering the idea, but has not yet made a decision.

“The issue with the Targa is volume. If you think of Porsche, 10 percent of its cars are Targa, 10 percent of ours is less than theirs,” Callum said.

To take on Porsche’s mechanically elegant roof design, the Brits will have to come up with something special. Even comparing the F-Type roadster and a 911 Convertible, it’s clear that they’re not quite there in terms of roof design. Better stick with the coupes guys!
If you liked the article, please follow us:  Google News icon Google News Youtube Instagram
About the author: Mihnea Radu
Mihnea Radu profile photo

Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
Full profile


Would you like AUTOEVOLUTION to send you notifications?

You will only receive our top stories