Photo: Jaguar
Jaguar has not used the Daimler name in a long while, and its new range of electric vehicles could benefit from that hiatus.
We already know that Jaguar is planning a range of electric cars, which will be spearheaded by an SUV based on the I-Pace Concept. The second model in the range is a mysterious sedan, according to various sources.
The freshest words from the rumor mill hint that that particular sedan will be the replacement of the XJ, which had already been considered to get a hybrid and an all-electric version.
The electric sedan from Jaguar could be turned into a luxury model with a touch from Daimler Motor Company, a division of Jaguar. Even if the Daimler name is usually associated with the German corporation that owns Mercedes-Benz, Jaguar bought the Daimler Motor Company in 1960. BSA held the latter, and the Daimler Motor Company first acquired the rights to the name from the German conglomerate that is most familiar with it.
The Daimler brand would be Jaguar’s equivalent of Mercedes-Benz’s Maybach division. The last use of this name was in 2007, and the last ever model to be offered under that name was based on the Jaguar XJ. An electric return would be an interesting solution for this brand, which has remained dormant since Tata Motors acquired Jaguar Land Rover.
Jaguar has lost the right to trademark the Daimler name in the USA back in 2009, so any creations sold in the rest of the world under that designation would have to be called differently in the United States of America. Fortunately, the Brits already have an answer to that: “Vanden Plas.”
Back in the day, Vanden Plas was a coachbuilder, but Jaguar ended up owning it, and it sold its Daimler models in the USA under that name. There is no indication of Jaguar’s intention of returning to the use of that name, but it could be a solution for the company to gain additional profit on each car it sells without having to develop more variants.
The freshest words from the rumor mill hint that that particular sedan will be the replacement of the XJ, which had already been considered to get a hybrid and an all-electric version.
The electric sedan from Jaguar could be turned into a luxury model with a touch from Daimler Motor Company, a division of Jaguar. Even if the Daimler name is usually associated with the German corporation that owns Mercedes-Benz, Jaguar bought the Daimler Motor Company in 1960. BSA held the latter, and the Daimler Motor Company first acquired the rights to the name from the German conglomerate that is most familiar with it.
The Daimler brand would be Jaguar’s equivalent of Mercedes-Benz’s Maybach division. The last use of this name was in 2007, and the last ever model to be offered under that name was based on the Jaguar XJ. An electric return would be an interesting solution for this brand, which has remained dormant since Tata Motors acquired Jaguar Land Rover.
Jaguar has lost the right to trademark the Daimler name in the USA back in 2009, so any creations sold in the rest of the world under that designation would have to be called differently in the United States of America. Fortunately, the Brits already have an answer to that: “Vanden Plas.”
Back in the day, Vanden Plas was a coachbuilder, but Jaguar ended up owning it, and it sold its Daimler models in the USA under that name. There is no indication of Jaguar’s intention of returning to the use of that name, but it could be a solution for the company to gain additional profit on each car it sells without having to develop more variants.
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