Jaguar at Play Commercial Displays Drifting

Jaguar seems to be aiming to freshen up its image in the US, with the automaker introducing a new television ad for its go-fast models that brings play on the table.
We get to see the carmaker’s 5.0-liter supercharged V8 at work in the XKR-S, XFR and XJL Supersport, with the three going wild in ballet drifting one that made us put the video on “repeat” throughout the lunch break. However, the rest of the video is not that crazy.

"We wanted to show the new 2012 models in all their glory, both for their remarkable performance and sensuous design," said Bruce Dundore, Creative Director, Spark44 North America - the agency behind the project. "These are incredibly fun and impressive cars to drive, and we shot an intriguing and energetic execution that illustrates the exhilaration you feel when you get behind the wheel of these beautiful – and beautifully-created -- cars."
If you liked the article, please follow us:  Google News icon Google News Youtube Instagram
About the author: Andrei Tutu
Andrei Tutu profile photo

In his quest to bring you the most impressive automotive creations, Andrei relies on learning as a superpower. There's quite a bit of room in the garage that is this aficionado's heart, so factory-condition classics and widebody contraptions with turbos poking through the hood can peacefully coexist.
Full profile


Would you like AUTOEVOLUTION to send you notifications?

You will only receive our top stories