The decision, not necessarily a devastating blow for the carmaker, opened the doors for new agencies to take their shot at advertising a BMW. Interone, a BBDO subsidiaries which already covers the BMW Motorsport and BMW Online sectors, has been named the agency in charge with taking care of the 2012 BMW 3 Series.
The 2012 3 Series will be advertised, in all its might, on all existing channels, including TV, online and print. According to a company executive cited by BMWblog, the new account is the most exciting one for the agency.
This is pretty much how people waiting to see what the new 3 Series can do expect for. Both visually and technically, that is. To be presented sometime in the course of next year, the new 3 Series will probably bring with it a moment feared by some, anticipated by others: the introduction of smaller displacement, turbocharged 3-cylinder and 4-cylinder engines, with outputs ranging from 122 to 240 hp.
Visually, the new 3 Series will present itself with a redesigned, larger kidney grille at the front and pretty much the same L-shaped lines for the rear lights. Other changes brought to the car are for now kept under wraps by the German carmaker.
The 3 Series will be unveiled first in sedan version, with the Coupe and Cabrio to follow. The convertible version is rumored to keep the folding hardtop.
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