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Indian And Victory Posts Increased Sales Despite Low Third Quarter

Polaris Industries Inc. just released its sales summary for the third 2016 quarter that ended September 30. The company’s motorcycle sales are a bit down compared to the same period of 2015, but overall, they are doing better than last year.
2017 Victory Octane 1 photo
According to the data released, Polaris motorcycle retail sales increased high-single digits percent, while ORV (Off-Road Vehicles) retail sales were down high-single digits during the quarter. Total retail sales were down 9 percent for the quarter, which isn’t that much of a surprise considering the trouble Polaris has gone through.

“Our third quarter results, while discouraging, were in line with our revised guidance and reflect our ongoing execution of the RZR® recalls and significant quality and safety improvement initiatives. During the past three months, we have accelerated our efforts to get our loyal owners back to riding safely and are now over 50 percent complete with the RZR® 900/1000 recalls and slightly below 50 percent on the more recent RZR® Turbo recall notice. In addition to these recall challenges, we continued to face a weak overall Powersports industry but were encouraged by continued retail strength for Indian and our overall motorcycle business, and the return to growth for side-by-sides in September,” commented Scott Wine, Polaris’ Chairman and Chief Executive Officer.

In the three months period that ended September 30, 2016, Polaris managed to sell Indian and Victory motorcycles/accessories summing up to $183,193, which is 3% lower than the same period of last year. However, the company’s bike sells so far this year sum up to $602,762, which is a nice 13% increase than the first nine-month period in 2015.

The newly added models to both brand’s stable helped with the sales so far and will probably keep on going, especially with the upgraded big cruiser Indian models that now come with one of if not the coolest infotainment system on the motorcycle market.

 
 
 
 
 

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