Hyundai president of research and development Kwon Moon Sik resigned yesterday, along with two other executives, following record recalls issued by the South Korean automaker in the United States.
Hyundai and Kia recently announced a recall for more than 1.7 million vehicles over defective stop-lamp switches and the company fears its reputation for reliability in the United States could be affected even further. Not that Hyundai and Kia weren’t already labeled as two manufacturers that build cheap cars with poor quality control.
“Hyundai is probably trying to refresh the atmosphere before the launch of its new models to show it cares about its quality,” Lee Sang Hyun, an analyst at NH Investment & Securities Co. told Bloomberg. “Hyundai has seen how poor quality control has hurt business at Toyota and other automakers and will try to avoid being the center of such attention at all costs.”
Speaking of new vehicles, Hyundai preparing to launch the next-generation Genesis sedan, while Kia is working on the brand new K900.
Story via Bloomberg
“Hyundai is probably trying to refresh the atmosphere before the launch of its new models to show it cares about its quality,” Lee Sang Hyun, an analyst at NH Investment & Securities Co. told Bloomberg. “Hyundai has seen how poor quality control has hurt business at Toyota and other automakers and will try to avoid being the center of such attention at all costs.”
Speaking of new vehicles, Hyundai preparing to launch the next-generation Genesis sedan, while Kia is working on the brand new K900.
Story via Bloomberg