The selected consumers, who will participate in the carmaker’s Uncensored campaign, will be rewarded with an HD Flip Cam to document their experience, a $250 gas card and $500 spending cash.
"Unfiltered consumer response to Hyundai products is one of the most powerful tools that affect opinions about the brand," said Chris Perry, vice president, marketing communications, Hyundai Motor America. "The 'Uncensored' campaign started with traditional advertising and has now progressed to include a full range of online channels, allowing consumers to speak directly to peers about their experience with the car."
The 2011 Sonata comes fitted with a new Theta II 2.4-liter gasoline direct injection (GDI) engine and in-house six-speed automatic transmission, delivering a fuel economy of 22 mpg city/35 mpg highway and 198 horsepower standard.
The midsize sedan is equipped with standard features such as XM Satellite radio, Bluetooth hands-free phone system, available HD Radio Technology with multicasting (allowing the broadcast of alternative side-band content on HD stations) and heated front and rear seats. The Sonata also features advanced touchscreen navigation available on all trim levels.
In order to extend the Uncensored experience to all consumers, Hyundai will be holding ride-and-drive events spanning from coast to coast during August, September and October. Each event will feature a video booth where consumers can film their drive impressions and post videos directly to their own Facebook page.
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