Jack Morton Worldwide came up with what it calls Sonata Uncensored, a campaign which will include live and online customer experiences. A 10 cities tour, from New York to Los Angeles, will be held throughout October, with the carmakers hosting test drives and even competitions in the new Sonata.
"The Sonata Uncensored campaign is another opportunity to create a great experience and great results for Hyundai," Josh McCall, Jack Morton CEO said in a statement. "They're a terrific client."
But the most exciting part of the campaign is the opportunity given to 50 owners of Sonata models to take a new SE and test drive it for a full month. As it happens these days in the automotive world, the tour and the test drives will be made available to the general public through a Facebook page.
"We found in Jack Morton a strategic partner who understands the Hyundai brand and knows the value of creating smart and relevant brand experiences," added Monique Kumpis, Experiential Marketing & Strategic Alliances Manager, Hyundai USA.
"Jack Morton is about a lot more than events - they're about where we want to take our brand and creating experiences that will take us there."
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