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Husqvarna Motorcycles Launches US Dedicated Website

The North American division of Husqvarna, a BMW Group subsidiary, has recently announced the launch of a website dedicated to the North American marketplace. Furthermore, starting with a $12 million contingency plan Husky has more than doubled its investment in parts and accessories.

"New model info, brochures, sales promotions, contingency awards, and complete US specific product information are now available at www.husqvarna-motorcyclesna.com," explains Corey Eastman, Husqvarna NA's National Marketing Manager.

Corey also explained the website will also be used as a communications tool, comprising interesting features, such as a dealer locator and the magazine tests of the brand’s motorcycles. Users will also find Team Husqvarna race bios, photo galleries and links to Husqvarna’s social media outreach at Facebook and Twitter.

"In addition to moving operations from New Jersey to Southern California,” Eastman continued, “and bringing an entirely new management team on board as well as rolling out the 2011 models and going racing with Fred Andrews/FAR, Zip-Ty and Hall's Cycles we have been busy behind the scenes to help the Husky dealer network. We created the new ‘Ride More' message and came up with the creative 2.99% APR financing offer and 60-month terms to make it work."

And here is the icing on the cake: Eastman also revealed the 2012 models are ahead of schedule. "The first place dealers and customers alike can learn about all the latest Husky happenings will be at the website. This site is designed to be far more than a virtual brochure," he said. "It is a very dynamic product, always changing, adding new content and connecting with the customer to give everyone a reason to Ride More!"

Husqvarna has also recently revealed details on its 900cc engine to be featured in the forthcoming street motorcycle project that is said to debut at this year's EICMA event in Milan.
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