GM to Expand Cadillac in Europe

General Motors has announced plans to expand the Cadillac brand in Europe over the next three years. The Detroit based company says it will enhance its distribution network and introduce numerous new products over the next three years.
2014 Cadillac ELR 1 photo
Photo: Cadillac
According to a statement issues last week, Cadillac’s expansion will coincide with Chevrolet’s withdrawal from Europe. Starting 2016, Chevrolet will no longer sell automobiles over the Pond besides “select icon vehicles” such as the Corvette and the Camaro. However, Chevy’s current lineup will continue to be offered in Russia and the Commonwealth of Independent States (CIS).

By expanding in Europe, GM hopes Cadillac will finally reach its full potential in taking on German rivals BMW, Mercedes-Benz and Audi. As for future introductions, expect the new Cadillac CTS, the ATS-V, the ATS Coupe and the ELR electric car.
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About the author: Ciprian Florea
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Ask Ciprian about cars and he'll reveal an obsession with classics and an annoyance with modern design cues. Read his articles and you'll understand why his ideal SUV is the 1969 Chevrolet K5 Blazer.
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