According to Autonews, GM dealers have joined ranks and made the manufacturer change its strategy. Spokesman John McDonald says GM is now offering 0 percent financing for 60 months for all pickups. A sort of a truck sale...
"This is not a corporate-wide truck month like you saw a year ago," McDonald was quoted as saying by the source. "You'll see some advertising. The ads will use the words 'truck month,' but it's more of a competitive response."
GM's marketing chief, Bob Lutz, has not yet made any comments. As the master mind behind the new "May the Best Car Win" campaign, he said earlier this month the truck sale will be cancelled to avoid it coming into conflict with the message of the campaign.
"We decided not to do it this year because we didn't want an on-sale event to blur the message of 'May the Best Car Win,' " Lutz said earlier this month.
Be it as it may, the campaign is now back, even if at a smaller scale. In combination with other incentives set in place by GM, it will at least make shoppers step into dealerships, as Tommy Brasher, owner of a Texas GM store says.
"The incentives are good advertising to get people in the door. Then we can sell them whatever we have in stock." Simple, right?
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