GM Marketing Revolution: Super Bowl Return and New Tag For Cadillac

Back in May, we reported that General Motors will enter a new marketing pathway, as the company appointed Joel Ewanick as the new Vice President of U.S. Marketing, with the executive filling in his position on May 24.

Now, we are starting to see the effects of that move: Ewanick said that GM will return to Super Bowl next year, adding that Cadillac has a new tag line - “The new standard for the world” - and that the Chevy Camaro will get a new ad campaign next moth, as autonews reports.

"We have so many projects in the works right now," the executive was quoted as saying by the aforementioned source. "I can't tell you specifically, but we have projects going with each of the brands."

Speaking to the Wall Street Journal, Ewanick made it clear that GM would increase its marketing budget to the levels seen before the company’s bankruptcy process. The executive said that the ad spending will be increased by three to five percent this year, with all the brands benefiting from this.

When asked about specific details for next year’s Super Bowl ad, the executive only mentioned that this will be centered on a Chevrolet vehicle, without mentioning a specific model.

"The interesting thing is, that's the right thing to do for car brands like we have, specifically Chevrolet. So yes, we will be in the Super Bowl," he told the aforementioned source. "I won't tell you how much or what we're doing, but I will tell you it will all be about Chevrolet."