“Selim brings a wealth of experience to this position and his deep and diverse background will serve us well as we accelerate our efforts to design, build and sell the world’s best vehicles,” said Whitacre. “I have worked with Selim over the years on several complex communication issues and he has my trust and respect.”
Bingol's responsibilities will include global communications, including global products and brands, corporate, public policy, executive support, and internal communications. The move will come into effect on March 8, 2009.
“I have been fortunate to have great assignments and work with talented professionals throughout my career,” said Bingol. “I am excited to be part of a team that is taking GM to new heights.”
Curiously, GM is once again involved in a significant transition period, with several changes within the North American operations.
"It’s become extremely clear to me since taking this role that there is a better way to structure this organization,” Mark Reuss, GM North America president motivates his decision to do some chances here and there.
“The premise of the structure is simple -- a clearer marketing focus to sell more vehicles, and freeing our sales and service experts to focus on customers and dealers. In order to be successful in North America, we need the right mix of product, people and structure. We’ve worked with a small group of executives to align this model and appoint the best candidates for each job.”
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