The GM Vehicle Plant Tour will train employees at 40 North American plants through a series of personal experiences, offering them the possibility to market the company’s vehicles in their local communities.
Four semi-trucks transporting six vehicles each will start a tour that will include monthly stops at important U.S. and Canadian GM plants that employ over 40,000 people. The program, developed by United Auto Workers and salaried team members, starts this week and will be active throughout the current year. The tour will spend a month at each production site.
A total of 24 cars cars with their trunks full of marketing materials will serve as employee overnight test-drive vehicles. The vehicles included in the campaign are the Chevrolet Equinox, Camaro and Malibu, the Buick LaCrosse, the GMC Terrain and the Cadillac CTS Sport Wagon.
The program encourages GM employees to put the cars at non-GM employees disposal, assisting them throughout the experience. The company hopes that this social experience will increase the public’s GM awareness.
"The hardworking men and women at these plants are focused each day on producing high-quality vehicles,” said Cal Rapson, vice president and director, UAW International. “The UAW is proud to support a program that enlists the help of our members to play an active role in promoting these vehicles in their communities.”