Would you like to live the dream of BMW ownership? We know you do, and BMW USA also knows how you might celebrate, by neglecting your family, launching a bunch of white doves or screaming at the top of your lungs.
To assure customers that Certified Pre-Owned are still the ultimate driving machines, they’ve launched a comprehensive media ad onslaught, targeting the fans that already dream of a BMW but can’t stretch their budget to a brand new one.
“A Certified Pre-Owned BMW is one of the smartest purchases you can make. It's backed by an up to 6-year/100,000 mile protection plan and has been thoroughly inspected by a BMW-trained technician. And most importantly, it has the performance, innovation and engineering that make BMW the Ultimate Driving Machine,” BMW says.
Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida. Full profile
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