Former GM Designer Becomes Lincoln Design Director

Lincoln announced that it appointed Max Wolff as their new director of Design. Wolff, who was in lead of the Cadillac exterior design team, will bring a new vision and help Lincoln grow into a world-class luxury brand.

"Hiring a Lincoln design director with global experience was a given," said Derrick Kuzak, group vice president, Global Product Development, Ford Motor Company. "Max Wolff brings a fresh perspective that will challenge us internally and take Lincoln to new levels of prestige."

Wolff has worked with General Motors, designing Cadillacs in the US, Holdens in Australia and even GM's Daewoos in South Korea.

Wolff joined Lincoln's team just as it was growing, with top managers including C.J. O'Donnell, Lincoln Group marketing manager, and Scott Tobin, Lincoln director of Product Development, with global experience. All have lived and worked in Asia, Europe and North America.

"Max's drive, talent and knowledge of automotive design within the premium segment of the market make him a great addition to the global design team." said J Mays, chief creative officer and Ford Motor Company's group vice president of Design. "He is a recognized design leader and has a successful track record in the development of production and concept vehicles, including the Holden SSX show car."

Lincoln is building its future on a strong foundation with revisited models for the 2011 MY, fuel-efficient powertrains and industry-leading technology. The brand has the potential to strive and become the best North-American luxury brand, and with its newest acquisition, it surely heightened its chances.

"Working with a young, motivated and internationally experienced team with the opportunity of taking a brand to the next level is very exciting, as is the opportunity to work with J Mays and Moray Callum," said Wolff.