Ford Wins Fleet Popularity Poll

It seems that the British learned to appreciate Ford, as the car manufacturer gets more and more awards in the UK. After becoming the leader of the car fleet market in 2009, Ford Mondeo was voted "Britain’s most popular fleet car", according to FleetDirectory.co.uk readers.

Ford Mondeo won the poll with 20 percent of the votes, six percent more that the second place.

“The Ford Mondeo is popular and long-established, so fleets and fleet managers trust its solid manufacture,” said Richard Lawton of FleetDirectory.co.uk. “Add to this smart innovations, including low-carbon ECOnetic technology, and the Mondeo is an understandable winner. Its lead in our poll speaks volumes for Ford’s leadership in fleet.”

In 2009, Ford managed to increase its share of the car fleet market by 3.1 percent, compared with 2009. The car company ended 2009 with 20 percent of the car fleet market in UK, just like the number of voters it had on the website.

“It was a very challenging year but we have nonetheless made gains by growing our business cost-effectively – by launching products which customers desire, and at a lower cost than before thanks to increased manufacturing efficiencies and reductions in product complexity. To have increased our market share in such a difficult market is a remarkable feat,” said Ford of Britain director of fleet operations, Kevin Griffin.

“This is a great tribute to the Ford Mondeo as this award is actually decided by fleet managers and company car drivers themselves. This is the latest in a long line of accolades for Mondeo and Ford Fleet, which we welcome warmly,” he added.