Ford to Keep Indian Dealerships Open till Midnight

Ford has just announced that, as part of its "December Dhamaal" campaign, all dealerships across India will be included in a special programme called "Midnight Sale" that will keep them open until midnight. Ever heard of somebody who went to a dealer to buy a car at 11 p.m.? We didn't, but Ford says this campaign is especially addressed to those who may not have the time to visit the dealer during work hours, so each store will keep doors open from 8 a.m. till midnight.

“At Ford, we are focused towards making consumers feel the difference and want to thank them for the enthusiasm with which they have accepted our products," said Nigel Wark, executive director, Marketing, Sales and Service of Ford India.

And that's not all. Those who are visiting Ford's dealerships across the country as part of the "Midnight Sale" campaign will have the chance to win special gifts. Each customer who books a car in the programme will receive a SMS code and thus become eligible for gifts like LCD TVs, refrigerators, DVD players and mobile phones.

"Through Midnight Sale – our dealers will be open till midnight to attract more customer footfalls and to provide them great offers on cars. We want customers to experience the excitement of the never-before Midnight Sale and win great prizes too,” added Wark.

As if that wasn't enough, Indian dealerships will set up special events to attract buyers, not only for those looking to buy a car, but for their entire families. So, do you have any plans for Saturday night?