Ford Spearheads UK Scrappage Scheme

After Hyundai applauded the United Kingdom scrappage scheme which helped it boost sales, American manufacturer Ford is also revealing enthusiastic figures for the country in which it recorded no less than 12,000 orders. Most of them were a result of the scrapping scheme, Ford said, and come with a minimum 2,000 pound discount against mostly Ford Fiesta, Ka and Fusion models.

In particular, approximately 75 percent of the orders target Ford models in the small car category, with 47 percent of them concerning vehicles of 10- or more-year old.

"New vehicle sales have been boosted by the scrappage scheme and, in doing so, helped secure UK jobs at Ford and our dealer partners. Ford has taken a healthy share of scrappage business considering the limited number of models we have in the budget area, which represents the vast majority of these sales," Ford of Britain managing director Nigel Sharp said.

As a result of the incentives the United Kingdom is offering to those who agree to trade-in their old cars for a new and greener model, Ford is receiving no less than 300 orders a day. Just as expected, the highest demand is for the new Ford Fiesta which comes with a price tag of 8,595 pounds under the UK scrapping scheme.

According to a bunch of researches, the models sold by Ford release 53.5 grams of of CO2 per kilometer than the cars they are replacing. This means that through the 12,000 orders it has already received, Ford managed to save 8,730 tons of CO2.

Among the highlights of the scheme, Ford has mentioned that a top-of-the-range Ford S-MAX Titanium was bought to replace a 1997 Ford Escort Encore while another buyer agreed to give up his 1997 Ford Galaxy in return for a Ford Kuga Titanium.
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About the author: Bogdan Popa
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Bogdan keeps an eye on how technology is taking over the car world. His long-term goals are buying an 18-wheeler because he needs more space for his kid’s toys, and convincing Google and Apple that Android Auto and CarPlay deserve at least as much attention as their phones.
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