Ford Motor Company has parted ways with Mike Rowe, the TV pitchman that endorsed Blue Oval-badged cars and trucks for nearly seven years.
“We decided after a great association with Mike Rowe for several years that it was time to move in a new direction. We are no longer working together,” Ford spokesman Chris Preuss confirmed for Advertising Age, adding that the company has no current plans to cast another celebrity.
“After seven years, we’re going in different directions, and I’m wishing them every possible success that any car company could ever have,” Rowe told radio host Glenn Beck earlier this week.
Rowe, who became famous by hosting Discovery Channel’s now cancelled “Dirty Job” show, starred in several Ford TV ads created by WPP Group’s Team Detroit. Ford aired the first Mike Rowe commercial in March 2007.
Ask Ciprian about cars and he'll reveal an obsession with classics and an annoyance with modern design cues. Read his articles and you'll understand why his ideal SUV is the 1969 Chevrolet K5 Blazer. Full profile
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