Photo: Ford Motor Company
According to Motor Intelligence data, the US automotive market industry average growth during the first quarter of 2024 was 4.7%. Meanwhile, it's a mixed affair for the Big Detroit Three.
Wrapping up the statistics for the first three months of 2024, we now know the data for the individual performance of all three Detroit automakers. It's not at all rosy, frankly. General Motors was among the first to reveal its tally – and it barely stayed ahead of Toyota. The US carmaker delivered 594,233 units in the US in the first quarter of 2024, and the total is 1.5% less than in Q1 of 2023 because of "lower fleet deliveries." The latter dropped 23% as opposed to retail sales, which soared by 6%.
Toyota doesn't have such issues, and the Japanese automaker revealed a very solid 20.3% growth on a volume basis for reported deliveries of 565,098 vehicles. Not bad, right? The company is certainly inching closer to its goal of taking over the US crown from GM, but it remains to be seen if that's possible once the US company sorts out its commercial business.
Third came, of course, the Ford Motor Company – together, Ford and Lincoln beat the average industry growth, posting a rise of almost 7%. The Detroit maker's press release stubbornly doesn't give us a full tally of its delivered vehicles, but according to the Detroit Free Press and other news outlets, the total stood at 508,083 units sold during the quarter. With the refreshed F-150 now finally at dealerships, the rest of the year surely looks promising. However, there are also some alarm signs – Bronco slipped, the Mustang is dropping although it's brand-new, and Ford is now considering the compact Maverick a mid-size affair to claim it sells better than Tacoma and hide the disastrous performance of Ranger.
Meanwhile, Stellantis also announced its FCA US LLC divisional results. Well, there's no way to sugarcoat it – first-quarter US deliveries dropped 10% year-over-year, and it's clear the third of the Big Detroit Three has an endemic problem. The reported total sales of 332,540 vehicles in the first quarter of 2024 don't even place it after GM, Toyota, and Ford. Instead, American Honda, with a tally of 333,824 vehicles (+17.3%), comes behind them, followed closely by FCA US.
Of course, Stellantis wants to see the silver lining. Jeep soared 2% during the quarter, and PHEV sales also increased dramatically by 82% year over year thanks to the Jeep Wrangler 4xe, Jeep Grand Cherokee 4xe, Dodge Hornet R/T, and Chrysler Pacifica Hybrid. Also, the refreshed 2025 Ram 1500 is starting to arrive at dealerships, and the company will introduce no less than eight fully electric nameplates this year, including the Jeep Recon, Ram 1500 REV, Jeep Wagoneer S, Dodge Charger Daytona, and the tiny all-new Fiat 500e.
Toyota doesn't have such issues, and the Japanese automaker revealed a very solid 20.3% growth on a volume basis for reported deliveries of 565,098 vehicles. Not bad, right? The company is certainly inching closer to its goal of taking over the US crown from GM, but it remains to be seen if that's possible once the US company sorts out its commercial business.
Third came, of course, the Ford Motor Company – together, Ford and Lincoln beat the average industry growth, posting a rise of almost 7%. The Detroit maker's press release stubbornly doesn't give us a full tally of its delivered vehicles, but according to the Detroit Free Press and other news outlets, the total stood at 508,083 units sold during the quarter. With the refreshed F-150 now finally at dealerships, the rest of the year surely looks promising. However, there are also some alarm signs – Bronco slipped, the Mustang is dropping although it's brand-new, and Ford is now considering the compact Maverick a mid-size affair to claim it sells better than Tacoma and hide the disastrous performance of Ranger.
Meanwhile, Stellantis also announced its FCA US LLC divisional results. Well, there's no way to sugarcoat it – first-quarter US deliveries dropped 10% year-over-year, and it's clear the third of the Big Detroit Three has an endemic problem. The reported total sales of 332,540 vehicles in the first quarter of 2024 don't even place it after GM, Toyota, and Ford. Instead, American Honda, with a tally of 333,824 vehicles (+17.3%), comes behind them, followed closely by FCA US.
Of course, Stellantis wants to see the silver lining. Jeep soared 2% during the quarter, and PHEV sales also increased dramatically by 82% year over year thanks to the Jeep Wrangler 4xe, Jeep Grand Cherokee 4xe, Dodge Hornet R/T, and Chrysler Pacifica Hybrid. Also, the refreshed 2025 Ram 1500 is starting to arrive at dealerships, and the company will introduce no less than eight fully electric nameplates this year, including the Jeep Recon, Ram 1500 REV, Jeep Wagoneer S, Dodge Charger Daytona, and the tiny all-new Fiat 500e.
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