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Ford of Britain Announces New Accident Management Programme

Ford of Britain has announced a new Accident Management programme which will help customers organise repairs through the market leader's Accident Repair Centres. The scheme will be provided free-of-charge for all new and used Ford vehicle owners in the UK, regardless of their insurance company.

Ford owners contacting the Accident Management hotline will have repairs carried out at their nearest Ford Accident Repair Centre using genuine Ford parts fitted by Ford-trained technicians using Ford repair methods. If one is available, and they are eligible for the service, customers will also get a Ford courtesy car while the repairs are being carried out.

The new programme will go live in July 2011 and will see Innovation Group handle calls to Ford's Accident Management helpline. Advisors will deliver an improved service for Ford’s customers as a result of swifter communications between insurers and the company’s repair network.

“We are pleased to be developing a fresh approach to accident management which will benefit our customers, our repair network and the insurance industry,” Paul McDermott, manager, Collision Repair, Ford of Britain.

We’d like remind you that the new Ford Focus is safer than ever in case of an accident, having become the first non-premium automaker to win two Euro NCAP Advanced rewards.

The Focus was recognised for the Active City Stop system, which monitors the road ahead and brakes automatically if a collision is imminent, and Lane Keeping Aid, which uses a forward camera to detect if a vehicle drifts out of its lane and applies a small amount of steering input to alert the driver.

“At Ford, our mission is to provide outstanding levels of safety through accident avoidance technologies and advanced occupant protection systems, which makes this recognition from Euro NCAP incredibly gratifying,”
said Stephen Odell, chairman and CEO, Ford of Europe. “We are proud that we have made these technologies available to so many people in an affordable car like the new Focus.
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About the author: Mihnea Radu
Mihnea Radu profile photo

Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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