Ford Maintains UK Retail Sales Leadership

Ford sales in the UK were again strong this November, as they've been throughout the entire year to date. Ford's car retail market share was 11.3 percent this November, up 0.7 percent year-on-year.

The Society of Motor Manufacturers and Traders has published monthly data indicating that Ford was the overall leader in November and for the year to date, with 19,641 and 266,411 registrations respectively. Ford held a 14.0 percent overall market share for the month and for the year to date.

"Our clear UK market leadership is being maintained while at the same time we are strengthening our share of retail sales. The all-new Ford C-MAX, the seven-seat Grand C-MAX and revised versions of the Ford S-MAX, the Ford Galaxy and the Ford Mondeo are significant introductions to our best-ever car range this year. We will continue to pursue a disciplined approach to the market while introducing new models based on an industry-leading combination of low CO2 powertrains, smart technology, safety and quality," said Nigel Sharp, managing director Ford of Britain.

Ford's UK sales were again dominated by the Fiesta, followed closely by the Ford Focus which ranked second in November sales and third for the year to date. The new Ford S-MAX is also performing strongly with sales for the month of 1,289, up from 1,219 in November 2009, while for the year to date S-MAX sales are 11,290, up from 8,507 for the same period in 2009.

The company consolidated its 45 year leadership in the comercial vehicle (CV) segment, increasing sales volume and share in November and for the year to date. Ford CV sales for the month November increased to 5,304 from 3,959 in November 2009 and for the year tod ate sales were 57,639 up from 51,491 for the same period in 2009. Ford CV share was 22.9 per cent in November up from 22.4 per cent in November 2009.

"Each model in Ford's commercial vehicle range increased its sales volume and share in November, compared with the same month in 2009. This was the case for the Ford Fiesta Van, the Ford Ranger, the Ford Transit Connect and the best-selling Ford Transit," according to the sales director.

Ford Transit sales were up from 3,029 in November 2009 to 3,837 last month and market share increased from 22.1 percent in November 2009 to 22.5 percent last month. Ford Transit sales for the year to date also increased from 33,941 to 42,682, compared with the same period in 2009.