US-based carmaker Ford today announced a new price increase for the British market for most models sold in the country from December 2009. The price rise is a result of the continued weakness of the British pound, the company said in a release.
Specifically, the price increase will amount for an average of 2.7 percent and will come into effect for all orders placed after November 30. This means that most models will be £250-£500 more expensive while Ford S-MAX and Galaxy prices will be increased with around £600.
"To combat the continuing weakness of the £ against the Euro, Ford has reduced costs across its entire UK business, including personnel reductions in its central operation and across its dealer network," said Nigel Sharp, Ford of Britain managing director. "However, price increases are still required to maintain a viable business and to recover relative cost increases caused by the weakness of the £ over an extended period."
At the same time, commercial vehicles such as Fiesta Van will get a price increase of £400, Transit Connect and Ranger of £500 and the Transit 1T model of £600. Prices for the Ford Focus RS and the Transit 2T remain unchanged.
Ford is one of the companies that benefited the most from the UK scrappage scheme, with its small displacement model recording thousands of orders from the very first days after the government rolled out the campaign.
"New vehicle sales have been boosted by the scrappage scheme and, in doing so, helped secure UK jobs at Ford and our dealer partners. Ford has taken a healthy share of scrappage business considering the limited number of models we have in the budget area, which represents the vast majority of these sales," Ford of Britain managing director Nigel Sharp said back in July after the debut of the scheme.
Specifically, the price increase will amount for an average of 2.7 percent and will come into effect for all orders placed after November 30. This means that most models will be £250-£500 more expensive while Ford S-MAX and Galaxy prices will be increased with around £600.
"To combat the continuing weakness of the £ against the Euro, Ford has reduced costs across its entire UK business, including personnel reductions in its central operation and across its dealer network," said Nigel Sharp, Ford of Britain managing director. "However, price increases are still required to maintain a viable business and to recover relative cost increases caused by the weakness of the £ over an extended period."
At the same time, commercial vehicles such as Fiesta Van will get a price increase of £400, Transit Connect and Ranger of £500 and the Transit 1T model of £600. Prices for the Ford Focus RS and the Transit 2T remain unchanged.
Ford is one of the companies that benefited the most from the UK scrappage scheme, with its small displacement model recording thousands of orders from the very first days after the government rolled out the campaign.
"New vehicle sales have been boosted by the scrappage scheme and, in doing so, helped secure UK jobs at Ford and our dealer partners. Ford has taken a healthy share of scrappage business considering the limited number of models we have in the budget area, which represents the vast majority of these sales," Ford of Britain managing director Nigel Sharp said back in July after the debut of the scheme.