On April 28th, Ford will ‘make history’ with the Focus Electric, which will become the first EV pace car for a NASCAR race. We’re not sure the eco people will be watching the race, but the spectators at the Richmond International Raceway will surely get a kick out of seeing a car like this on the track.
The car will also get some cool lively to distinguish it from this regular car, and this will be fully revealed by Ford Racing at the Virginia State Capitol in Richmond on April 25.
"Ford research shows the majority of Americans would consider buying an electrified vehicle but do not yet understand the different technologies," said Mark Fields, president of The Americas. "Highlighting the Focus Electric as a pace car is a fun way to educate consumers about the kinds of benefits our electrified vehicles deliver."
Ford says it was also first to use a hybrid to start a NASCAR event when the Fusion Hybrid served as pace car for the Ford 400 at Homestead-Miami Speedway in 2008.
"Ford research shows the majority of Americans would consider buying an electrified vehicle but do not yet understand the different technologies," said Mark Fields, president of The Americas. "Highlighting the Focus Electric as a pace car is a fun way to educate consumers about the kinds of benefits our electrified vehicles deliver."
Ford says it was also first to use a hybrid to start a NASCAR event when the Fusion Hybrid served as pace car for the Ford 400 at Homestead-Miami Speedway in 2008.