Ford Figo Enters Production

Perhaps one of the most exciting appearances on the Indian automotive scene last year, the Ford Figo, has entered production this week at the American manufacturer's Chennai India plant. This happens less than six months since Alan Mulally, Ford CEO, unveiled the car.

"Less than six months ago, Ford Motor Company reaffirmed its commitment to transform the plant located here outside of Chennai into a regional manufacturing centre of excellence," Michael Boneham, Ford India president and managing director said.

''It's a great honour to have you with us as our projects and investments are turning to reality and the completion of our first Ford Figo off this assembly line."

The Figo (which in Italian is colloquial for "cool"), designed and built entirely in India, follows the kinetic design cues the manufacturer uses in its vehicles around the world. The four wheels of the vehicles will have minimum overhang, while the side window graphic is made with the use of a blacked-out B-pillar, making the windows look like one. The car will be powered by a dedicated 1.2l petrol engine, as well as by Ford's 1.4l Duratorq diesel engine.

"We're confident that the new Ford Figo will be extremely attractive to Indian buyers. It's going to be very competitive with the current market leaders and will offer a tremendous value story for our consumers. This car is set to transform Ford from a niche player in India to vehicle for the masses," Raj Nair, Ford vice president of operations added.
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About the author: Daniel Patrascu
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Daniel loves writing (or so he claims), and he uses this skill to offer readers a "behind the scenes" look at the automotive industry. He also enjoys talking about space exploration and robots, because in his view the only way forward for humanity is away from this planet, in metal bodies.
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