Ford Falcon Wagon Is a Goner

American manufacturer Ford announced this week the end of the Falcon Wagon line in Australia, retiring the model after half of century of service. The news is not surprising for the local market, which is now gearing up to receive the replacement of the Falcon Wagon, the Mondeo wagon.

After a lot of detailed review and focus group discussions with our customers we’ve come to the conclusion that it’s time to retire the Falcon wagon,” Ford Australia president Marin Burela was quoted as saying by GoAuto.

“We’ll be retiring the Falcon wagon in the latter part of this year. It’s done an outstanding job for us over the years and has certainly delivered the customer expectation that the Falcon wagon was intended to deliver."

The expected decision was hurried by the implementation in Australia of the Euro 4 emissions regulations last July. The fact that the wagon version sold only 2,500 units of the 31,000 Falcons sold last year didn't help the model's cause either.

"We’ve now got to a point in time where we’ve moved on and we’ve moved on in a way that in fact continues to build on the product line-up that we have in the country.” Burela added.

“Let me be clear on this, we certainly did not see it was good business to go out there and invest in the Falcon wagon to bring it to the need level and technology level required to move forward and bring it into the next decade ... we didn’t see that as a wise decision.”
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About the author: Daniel Patrascu
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Daniel loves writing (or so he claims), and he uses this skill to offer readers a "behind the scenes" look at the automotive industry. He also enjoys talking about space exploration and robots, because in his view the only way forward for humanity is away from this planet, in metal bodies.
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