Ford Beats Coca-Cola and Apple In Best Global Green Brands Report

2015 Ford Mustang 1 photo
Photo: Ford
Recognized by branding consultancy company Interbrand as the victor of the 50 Best Global Green Brands 2014 report, the Blue Oval performed better than Toyota (#2), Honda (#3) and Nissan (#4).
Before going any further, we remind you that Interbrand ranks companies that made the list according to how green are their business practices and how environmentally friendly are these companies perceived by the public. Although hardly believable, automakers take up much of the Best Global Green Brands 2014.

This year, the top automotive dogs were followed by three electronics manufacturer (Panasonic on #5, Nokia on #6 and Sony on #7), while the rest of the top 10 is rounded off by clothing giant Adidas (#8), French food-products corporation Danone (#9) and computer technology colossus Dell (#10).

Other global vehicle manufacturers have ranked quite a bit lower than Ford and the Japanese trinity. The brands that made the list are BMW which was ranked #13, VW with #16, Mercedes-Benz with #24, Chevrolet with #32, Kia and Hyundai on #35 and #40, while heavy machinery manufacturer Caterpillar was deemed green enough to earn the 46th spot of the report.

Not surprising at all, a handful of pretty well known brands that promoted themselves as doing green stuff in the most aggressive of manners fell down the list greatly compared to former years. These brands are Coca-Cola (#20), Apple (#21), General Electric (#23), Starbucks (#37) and McDonalds (#43). In a not that subtle way of changing subject, how did Ford actually take the number one spot in the 50 Best Global Green Brands report?

First of all, the branding consultancy heavyweight analyzes certain world renowned brands for global presence and demonstrated records of delivering value to stakeholders. Then experts conduct consumer research to find out how these brands are perceived by the public in terms of green practices. After that is done, the results are compared to environmental and sustainability data collected by Deloitte, one of the “Big Four” professional services firm along PricewaterhouseCoopers (PwC), Ernst & Young and KPMG.

The Blue Oval claimed the top spot for its “forward-thinking approach to environmentally responsible and sustainable manufacturing, greater transparency about its business operations, and for disclosure of information, particularly in the area of manufacturing.” Interbrand’s CEO Jez Frampton noted that “Over the past few years, Ford has proven to be a sustainability leader.”

For a detailed breakdown on the 50 most green brands in the world, please click on the following link.
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About the author: Mircea Panait
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After a 1:43 scale model of a Ferrari 250 GTO sparked Mircea's interest for cars when he was a kid, an early internship at Top Gear sealed his career path. He's most interested in muscle cars and American trucks, but he takes a passing interest in quirky kei cars as well.
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