Titled Focus Rally: America, the challenge will be broadcasted (on Hulu in daily webisodes, starting February 1) and will manifest itself as a race between several teams, whose names have been announced today, after two months of searching.
The following teams will compete against each other by means of skill, aptitudes, Facebook or Twitter : Ingot Silver, Yellow Blaze, Red Candy, Blue Candy, Black, and Sterling Grey. The prize: $100,000 for the team and a brand new Ford Focus for each of its two members.
However, the task will be very difficult, as viewers can not only follow the race, but also impact the outcome of the game by playing along and participating online or through a mobile digital experience.
“Focus Rally: America is different from other reality programs in that the teams will enlist fans from social channels like Facebook and Twitter to help them compete against other teams. These fans will then be able to interact with the teams throughout the race, developing real-time ‘life lines,’” Jeff Eggen, Ford Experiential Marketing manager.
“The teams will reach out through various social networks to their online friends, fans and followers for help deciphering clues and solving challenges, so we looked for people whose social vibrancy could serve as a natural base for them to build their team of supporters,” he said.
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