Fiat 500 Body Paint Photo Shoot Is Awesome

Yeah, there's no way to say this any other way than straight up: Fiat has teamed up with a bunch of artsy people and made a black 500C Abarth out of nothing buy gymnasts, acrobats, contortionists and body paint. Don't laugh, some of these girls can do pushups without their legs touching the ground!
Fiat's Human Abarth 1 photo
Photo: Fiat
The print ad is about… human soul or something like that. Honestly, if they could find a good reason to do this sort of thing, more power to them! The picture will go straight into the annual edition of ESPN The Magazine’s Body Issue (07/22) which has already hit news stands for a couple of days.

Soooo… yeah, just watch the video and if your boss catches you watching it, just say Fiat made you do it!

“‘Body Paint’ allowed us to take part in a unique collaboration with a multinational sports company that connects the FIAT brand with sports and car enthusiasts across the globe,” said Olivier Francois, Chief Marketing Officer, Chrysler Group LLC, and Fiat Group Automobiles Head of Fiat Brand.

“Our ideal execution is when a client creates an ad that works so well within the context of our environment,” said Eric Johnson, ESPN executive vice president, multimedia sales. “Not only is this a creative win, it thematically ties in perfectly with ESPN The Magazine’s annual Body Issue.”

"We wanted to create a concept for ESPN The Magazine's Body Issue that was as visually unique as the Fiat 500 Abarth Cabrio," said Jason Stoicevich, Head of FIAT Brand North America. "The notion of the 'Body Paint' print ad conveying athletic grace in a magazine that specifically devotes itself to covering athletes around the world sparked a perfect union for the FIAT Brand."

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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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