Fiat UK Teams Up with Channel 4 for "One Born Every Minute" Series

Fiat 500L 1 photo
Photo: Fiat
Fiat UK has decided to have take up a new partner and we’re talking about Channel 4 and their brand new series “One new Born a Minute.”
It appears the company went for a more familial approach and decided to sponsor the new series of the BAFTA award-winning TV series "One Born Every minute." With this, the company can advertise its family-friendly model, the Fiat 500L as the vehicle will appear in several sponsorships “idents.”

In case you were wondering what these idents are , we’re talking about a five second spot that comes at the beginning and the end of every advertisement break. Besides the Fiat’s 500L model, people will be introduced to Brian the bear, voiced by comedian Arhur Smith, that represents the voice of parents across the world.

Thus, we’re talking about some humorous, heartwarming films that focus on parenthood and according to Elena Bernardelli, Marketing Director at Fiat UK “Fiat 500L communications are all about celebrating real-life parenting moments.”

Therefore, they hope parents worldwide will be able to recognize their own life experiences in the brand’s honest yet amusing take on everyday family life. With the 500L, the company wants to show that in order to cater to the needs of the family parents don’t need to lose their looks and individuality.

So, Fiat’s 500L model is as practical and comfortable as it is stylish, distinctive and fun to drive. No need to settle for practicality instead of looks as with Fiat’s 500L, 500L Trekking and 500L MPW models the company promises both, price starting from GBP 12,995.
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