The ad is called "mirage" and focuses on that "I can't believe this is not butter" feeling of seeing a five-door Fiat 500. Two guys wondering through the desert think their eyes are playing tricks on them when they see a bunch of Fiat 500L and the famous rapper/singer.
Yeah, Fiat makes a four-door car that costs $20,000. Believe it or you're going to die!
It's got partying, it's got a Jack Sparrow accent, satire and cute girls – this ad has everything it needs. Well done you cinquecento makers, you've managed to make us laugh.