Fiat 500byGucci Takes Center Stake at Goodwood

Fiat’s stylish new 500byGucci model, which saw its British launched at an exclusive party in London on Monday (June 27th, 2011), will make a special appearance at the Goodwood Festival of Speed this weekend, staring among Fiats past and present -like the Mephistopheles and the Tributo Ferrari.

The special edition of the iconic Fiat 500, which has been customized by Gucci Creative Director Frida Giannini in partnership with Fiat’s Centro Stile, will make its first public appearance at the world famous classic car festival in a themed display within the country grounds of the estate.

“The space will be transformed into a 500byGucci luxury retreat featuring immaculate rolling lawns, bridged by manicured gravel paths and framing a spectacular water feature. As croquet and boules are played on the lawn, guests will be able to relax with a luxury picnic and chilled glasses of champagne under pristine white canopies,”
Fiat says.

“This will be a wonderful opportunity to see the 500byGucci in surroundings which befit its style and character,” says Elena Bernardelli, marketing director, Fiat Group Automobiles UK. “We think the car will appeal to fashionista customers who want a unique car to distinguish themselves, and the Goodwood Festival of Speed is a great place for people to get to know more about it.”

The 500byGucci will be available in the UK with two engine choices: the nimble 1.2 liter – which will cost £14,565 OTR – and the award-winning 0.9 liter TwinAir, priced at £15,765 OTR.

Initially the new car will be available exclusively on-line, and is another example of Fiat’s use of e-commerce to sell vehicles. It has already enjoyed great success selling cars such as the special edition Fiat 500 Pink and Fiat 500 Matt Black.
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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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