Fiat 500 by Gucci Ad Stars Natasha Poly

The special edition Fiat 500 by Gucci is about to be promoted by one of the top 30 models of the 2000s, Russian model Natasha Poly, the Italian manufacturer announced today, as the ad campaign for the car debuted. Shot by Mert Alas and Marcus Piggott in Rome, the campaign, conceived by Giannini, features Poly in a Gucci one-of-a-kind black leather ensemble.

“Poly embodies the essence of traveling in style and living life at full speed,” the ad creators say. The single and double-page spreads will appear in newspapers and lifestyle magazines worldwide throughout the year.

A series of exclusive locations in metropolitan cities (such as Paris, London, and Tokyo) are presenting a preview of the car before the European commercial launch in June. The 500 by Gucci will then become available worldwide at the end of the year.

The Fiat 500 has been customized by Gucci Creative Director Frida Giannini in partnership with Fiat's Centro Stile. Released the same year that marks 150 years of Italian unification, the special edition also celebrates the 90th anniversary of the Gucci brand.

The car features numerous special features, including a combination of two-tone black with white interior or white exterior with satin chrome and black interior. In addition, the fashion house has also released a series of fashion items that includes clothing and accessories to go with your new Fiat 500 by Gucci.

The 500 by Gucci is initially available from 01 April to 30 June exclusively by pre-order online at the following link. Italian pricing for the 500 by Gucci begins at EUR17,000 with all taxes included. The car will also be displayed in other cities such as Paris, London and Tokyo, before the public debut in July.