Fiat 500 Cult Commercial Says the Size of Your Yacht Matters

Fiat 500 Cult 6 photos
Photo: screenshot from Youtube
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Ready just in time for the Spring/Summer 2014 season, Fiat's brand new version of the Cinquecento is going to take the market for adorable city cars by storm. As if being cool wasn't enough, Fiat also wants to be funny with an ad that tells you what's what…
The dolce vita attitude would imply that only love, joy and the summer sun on your face matter to the Fiat buyer. But the cheeky Italians turn that misconception on its head and say the size of your yacht matters more than the size of your car. And you know what? We can't find a single flaw in their thinking.

The Cult is a new range-topping model that makes life with a Fiat a whole lot sexier. Distinctive touches include a shade of fresh minty paint that looks straight from the 60s, 16-inch alloys, parking sensors at the rear, fixed glass sunroof, Poltrona Frau leather upholstery and a new entertainment screen with funky menus.

The Fiat 500 is one of the oldest cars in its segment, dating back to 2007. However, Fiat's marketing teams clearly know how to make it smell as fresh as daisies. Below the video, you guys can check out some of the marketing campaigns devised for the 500 Cult, both print- and web-based. We think you'll agree the creative side of the company is still going showing.

To make the Cult stand out, Fiat is using high-impact 3D architecture and contrasting colors, something it no doubt picked up from glossy fashion magazines.

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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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