Ferrari has now entered the Israeli market, with the company recently inaugurating a dealership in Tel Aviv, a move that means it is now present in 59 countries from around the world.
The site is situated in the business area of the city, overlooking the Ayalon Highway and is one of the largest facilities of its kind. Customers can now enjoy a showroom and a service, as well as other attractions, such as a museum.
The museum can be visited for free and displays goodies such as a 1951 Ferrari 166 MM and a 2006 248 F1 car, the model used by Michael Schumacher in his last season with the Scuderia Ferrari.
The opening ceremony was attended by a number of important names, including Auto Italia Israel management team represented by Mr Zohar Alon, CEO, Mr Eitan Rechter, CEO of Kardan, Mr. Yoav Horowitz, Chairman of Auto Italia and CEO of Avis Israel, and the Ferrari management, including Mr Enrico Galliera, Ferrari’s Vice President for Sales & Marketing.
The site is situated in the business area of the city, overlooking the Ayalon Highway and is one of the largest facilities of its kind. Customers can now enjoy a showroom and a service, as well as other attractions, such as a museum.
The museum can be visited for free and displays goodies such as a 1951 Ferrari 166 MM and a 2006 248 F1 car, the model used by Michael Schumacher in his last season with the Scuderia Ferrari.
The opening ceremony was attended by a number of important names, including Auto Italia Israel management team represented by Mr Zohar Alon, CEO, Mr Eitan Rechter, CEO of Kardan, Mr. Yoav Horowitz, Chairman of Auto Italia and CEO of Avis Israel, and the Ferrari management, including Mr Enrico Galliera, Ferrari’s Vice President for Sales & Marketing.