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Ferrari Explains Genesis of Prancing Horse Logo

Ferrari seem like they are being mass produced these days, but the air of exclusivity you get in a 599 GTO can’t be matched by most cars on the road.
Drive along in the new 458 Italia, and the track-focused heritage and history behind the brand becomes evident.

But where did that that equestrian logo come into the world? The latest video posted on their channel aims to answer that question.

Apparently, the horse was painted on the fuselage of the figter plane of Francesco Baracca, who was Italy’s top fighter ace in World War I with 34 victories to his name.

In 23, Enzo was told to put the Prancing Horse on his cars for luck by the hero’s mother. Ferrari added the yellow background to the logo, as this is the color of Modena.

The shield logo became a rectangle over time, but it’s interesting to hear the story that Enzo only told once in his life.
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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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