Ferrari Coming to India in April 2011

As we already know, India is one of the world’s fastest growing major car markets, second only to China. The increase is largely due to the growing middle class, believed to number around 200 million, but the Asian country is also believed to have a high number of millionaires with cash to spend on luxury supercars and performance vehicles.

Already present in neighboring China for some time now, Ferrari has decided to enter India and should officially launch a range of their models this year. The Prancing Horse has chosen to partner up with the Shreyans Group which deals in high-end luxury goods, to establish its dealership network in India and should begin operation in April, according to AutoCarIndia.

Last year, we reported that the famous Italian carmaker was most likely going to partner with Tata Motors, seeing Ratan Tata serves on the board of Fiat Group. This affiliation wouldn’t have given Ferrari the exclusive status that it needs when entering a new market. Shreyans already has experience in selling super luxury brands as it is the sole importer for Porsche in India and until recently, sold and serviced Audis in Mumbai.

Ferrari has timed its entrance well, as this year marks the debut of the Indian Grand Prix and the company’s new product, the upcoming four-wheel drive FF, will be unveiled in March. The Italian carmaker will also find a significant number of buyers in India for its 458 Italia, which should see double digit sales this year.

Ferrari will set up shop in Delhi at first and then in Mumbai, with the brand’s merchandise also expected to become available.
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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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