As a child, Ferdinand Alexander Porsche’s world revolved around automobiles, with him spending a lot of time in the design offices and development workshops of his grandfather. In 1943, his family relocated to Austria, where he went to school in Zell am See. After finishing the College of Design in Ulm, he joined the design department of what was at that time Dr. Ing. h.c. F. Porsche KG.
His natural talent was made apparent when he showed the world the direction the company would take with the Type 754 “T7”. In 1962 he took over as manager of the Porsche Design Studio, and one year later amazed the world with the Porsche 901 (also referred to as the 911). He was also deeply passionate about racing cars, among his most famous designs being the Formula One Type 804 racer and the Porsche 904 Carrera GTS.
Following the conversion of Porsche KG into a share company in 1971/72, he stepped down and started his own design company. During the decades that followed, he designed men’s accessories such as watches, glasses and writing instruments, which were marketed under the ‘Porsche Design’ brand. Working with a team of a dozen designers, he also styled a number of industrial products, household appliances and consumer products for other international companies.
In 2003, he founded the Porsche Lizenz und Handelsgesellschaft mbH & Co. KG (PLH, Porsche License and Trading Company), which aims to make best use of the potential of the name Porsche in sectors which go beyond the automobile industry.
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