Photo: 8Js
He won the Formula One Championship four times. You know what that means? It suggests he stands along three other world renown pro drivers, namely Sebastian Vettel, Juan Manuel Fangio and Michael Schumacher. What’s curious is that Alain Prost discovered karting at 14, which some consider is a rather late age for such things. With 51 wins altogether, it’s safe to say the legend has racing in his blood.
Apparently, that eager for speed met new levels when it passed on to his son, Sacha Prost, and his sister-in-law Delphine Prost. The two have created 8Js, a lifestyle brand that “has the essence and authenticity of racing running its blood.”
If we were to take their word, their priority is to save and perpetuate the racing lifestyle of the golden era of motor racing through the concept of menswear fashion line. All these motorsport related words are pure music to our ears, so when we first read them, we instantly decided we need to learn more about it.
Since they want to keep things as accurate as possible, all the clothes are being manufactured in Italy by a series of expert artisans, thus making sure excellence is at its best. How are these outwear collections related to racing? “By creating the right balance between soft and strong material for each piece, 8Js pays tribute to the race suits and gear of racing drivers and their comfortable but durable properties.”
To these, they add specific materials such as gunmetal parts akin to those of mechanical parts, red racing lines, race-suit collars, squared quilt stitching patterns and more.
Hey, we’re not going to take sides here, but we have to say we like their idea of paying tribute to iconic racing events that marked the last decades this way. Because that’s precisely what they do, but we’ll let you be the judge of that.
If we were to take their word, their priority is to save and perpetuate the racing lifestyle of the golden era of motor racing through the concept of menswear fashion line. All these motorsport related words are pure music to our ears, so when we first read them, we instantly decided we need to learn more about it.
Since they want to keep things as accurate as possible, all the clothes are being manufactured in Italy by a series of expert artisans, thus making sure excellence is at its best. How are these outwear collections related to racing? “By creating the right balance between soft and strong material for each piece, 8Js pays tribute to the race suits and gear of racing drivers and their comfortable but durable properties.”
To these, they add specific materials such as gunmetal parts akin to those of mechanical parts, red racing lines, race-suit collars, squared quilt stitching patterns and more.
Hey, we’re not going to take sides here, but we have to say we like their idea of paying tribute to iconic racing events that marked the last decades this way. Because that’s precisely what they do, but we’ll let you be the judge of that.
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