Honda Heritage Clothing Collection Launched

The North American division of Honda has just launched the Heritage Clothing Collection that consists of iconic Honda apparel designs from the early 1970s and action sportswear of the 1980s. According to the manufacturer, there will be some additional designs and items set to go on sale in late spring 2011.

American Honda Motor Co. launched in the U.S. in a small Los Angeles storefront in 1959, bringing several fuel-efficient motorcycles to the market. The N600 automobile was added to the range in 1970, followed by the 1973 Civic. Soon, Honda began to sell its own clothing line of shirts, jackets and accessories, to meet the growing demand coming from its fans.

The initial items to be offered include a selection of three tee shirt designs that will feature the heritage-inspired logo from Honda's 1959 storefront and logo, a graphic featured on the 1974 Honda Civic sales brochure and a page from a 1973 Civic hatchback catalog.

These tee shirts will be priced at approximately $40 each. Future Honda Heritage Clothing Collection items may include cafe racer leather jackets, nylon racing jackets, windbreakers, vests and casual wear.

"Honda is excited to celebrate its heritage by recreating styles and accessories from the past," said Steve Center, vice president of American Honda's national marketing operations. "We hope that fans of Honda and vintage clothing will celebrate with us through the Honda Heritage Clothing Collection. American Honda was founded in Los Angeles in 1959, and the fact that these pieces are being designed and produced by partners in Los Angeles is a perfect fit for these historic pieces."

The Honda Heritage Clothing Collection is now available for sale online at the following link.