Eminem Suing Audi for Copycat Commercial

As part of its new ‘Imported from Detroit’ campaign, Chrysler decided to use Eminem, a true symbol of the Motor City, to advertise the new 200 sedan. And it worked, as the ad had a massive impact on the audience - also reflected in company sales.

So with that level of awareness, how could an auto giant such as Audi think it can get away with allegedly ripping off Eminem and Chrysler?

We are talking here about the spot for the 2012 Audi A6 Avant, which uses the backing track from Eminem’s ‘Lose Yourself’ song. Or at least that is what Eight Mile Style, the publisher of Eminem’s copyrights, claims. Moreover, the spot itself looks like a close copycat of Chrysler’s ad. Thus, Audi got itself sued.

However, Audi have not exercised the right of reply for the moment, so we don’t know how this situation sits with them. But as soon as we get an update on the matter we’ll make sure we share it with you.

The German brand currently sells the 2011 A6 Avant starting from $46,075, but the new model, which should arrive in the European during market second half of 2011, would cost the equivalent of $58,300 - making Audi pull the model from its model lineup in the United States.

Meanwhile, mistakes like this are inexcusable at this level. We have uploaded both spots below and would like to ask for your opinion on the subject. Does Eminem have the right to be that upset, or was Audi just too busy promoting the A6 Avant that they forgot to spy on the competition?