When the YouTube account of the talk show you’ve been hosting for 12 seasons has almost 11 million subscribers, one thing is clear: the marketing potential is huge. Of course, people in the production team taking care of Ellen DeGeneres’ gigs know that. They are also aware of the fact that giving away a Mercedes-Benz CLA 250 and a GLA 250 right on the host’s birthday will definitely help the luxury maker’s sales in US and the show’s rates, of course. There were a lot of surprises Degeneres had prepared in the sack to make her birthday show stand out to all the others. Since Mercedes US and Ellen DeGeneres Show seemed to be friends, the 57-years old television personality was the first to air the car maker’s tortoise vs. hare Super Bowl ad. In case you haven’t seen it, we’ll remind you that the commercial basically changes the outcome of the famous race between a tortoise and a hare. The underdog discovers all he needs to win is a brand new sportscar from AMG, with a twin-turbo V8 engine and a transaxle gearbox. But this is the least spectacular surprise Ellen had engineered to please her huge audience. No, the real weaponry in fact came once two of the Germans’ machines suddenly appeared on the scene. Two women in the audience were apparently randomly selected and each left with the keys to a brand new luxury ride. The two completed an obstacle course while dressed as a tortoise and a hare. Even though the hare won the race, thus a 2015 Mercedes-Benz CLA, the other contestant, namely the tortoise, also wheeled out with a new car, a 2015 Mercedes-Benz GLA. Has this been done before? Well, think of Oprah or Jay Leno for instance. Will this make people want to watch the show even more? Probably. Will this make the two models look even better than before? Maybe. Is this marketing? Yes.