EcoAds from Chevy and CBS

So, we have eco-materials, eco-cars, eco-fuels, eco-laws... Why not an eco-ad? Chevrolet and CBS are well ahead of you, if you thought you can up with the idea first and announced today the launch of a “new environmental advertising program.”

Now, EcoAds don't mean a new type of material used to record the Chevrolet commercials on, or some new breakthrough discovery which could help us save the trees while watching a Cruze ad, for instance.

EcoAds mean the same as usual: Chevy comes up with an ad, broadcasts it on CBS and the people decided whether to buy the vehicle or not. So, where is the Eco part? A part of the money paid by Chevy for the airtime, ten percent, to be more exact, will be redirected to support community-based environmental and clean energy projects.

Chevrolet says that its first ads will mean more money for the Randol Mill Park in Arlington, Texas project. The endeavor calls for the renovation of the site and the addition of green features like renewable solar energy for the field lights, enhanced energy and water efficiency, as well as playground furniture created from sustainable materials.

“This new, creative approach to advertising will allow Chevrolet to improve the environment while connecting with customers in meaningful and relevant ways that go far beyond a 30-second commercial,” said Chris Perry, vice president of marketing, Chevrolet. “What better way to do that than through tangible projects that will allow customers to see Chevy’s impact in their community.”