Fans will be able to use texting to vote for the evening's biggest award and choose between Kenny Chesney, Toby Keith, Brad Paisley, George Strait, Taylor Swift, Carrie Underwood, Keith Urban and Zac Brown Band.
The system works just like any other similar one now in use across the world. Voting will begin at the start of the telecast (live on the CBS Television Network), after a code is given to each of the nominees. An additional website for voting has also been set up.
"We know every aspect of the Ram truck customer and we know that country is among their favorite genres of music to listen to while driving in their Ram truck or having fun with their family," Fred Diaz, CEO Ram Truck Brand said in a release.
"We made a commitment to connect with our customers and what better way than through music and the iconic Academy of Country Music Awards."
"The Academy strives to expand the reach of country music by finding new ways to engage fans and consumers," added Bob Romeo, Executive Director of the Academy of Country Music.
"We have had tremendous success incorporating fan voting into our awards show and are thrilled to partner with the distinguishable, country-friendly Ram Truck Brand to give fans an immediate, interactive awards show experience through text voting for Entertainer of the Year."
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