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Could Volkswagen Conquer America With a Fully-Electric 'ID. Gaia' Pickup Truck?

Volkswagen ID. Gaia rendering by sean_oh_design 12 photos
Photo: sean_oh_design / Instagram
Volkswagen ID. Gaia rendering by sean_oh_designVolkswagen ID. Gaia rendering by sean_oh_designVolkswagen ID. Gaia rendering by sean_oh_designVolkswagen ID. Gaia rendering by sean_oh_designVolkswagen ID. Gaia rendering by sean_oh_designVolkswagen ID. Gaia rendering by sean_oh_designVolkswagen ID. Gaia rendering by sean_oh_designVolkswagen ID. Gaia rendering by sean_oh_designVolkswagen ID. Gaia rendering by sean_oh_designVolkswagen ID. Gaia rendering by sean_oh_designVolkswagen ID. Gaia rendering by sean_oh_design
It is no secret that Volkswagen is not as beloved as in the past by American car buyers. Unlike their counterparts from Europe and other parts of the world, they don't take lying easily. Plus, the company isn't doing a great job either.
This debacle can be traced down to a couple of significant flaws. For starters, people still haven't forgotten the Dieselgate scandal and the fact that Volkswagen not only lied but also acted cocky about it. Additionally, it seems that – unlike rivals such as Toyota – VW AG never seemed to grasp the lifestyle of the North American region, at least as far as its namesake brand is concerned.

That's how we are left stranded with models like Taos, Tiguan, and Atlas – they're all pretty good in their segments but also dull as hell. Plus, although VW likes to brag about its surge in electrified sales, the truth is that ID. models have nothing on Tesla's best-sellers like Model 3 and Model Y. Hopefully, the ID. Buzz will represent a quirky departure from the norm – but still, don't expect the retro-flavored model to have the same impact as its ICE-powered predecessor. As such, it is no wonder that VW is trying to flank the US car market with the upcoming Scout revival.

The company hopes that after it develops a Scout pickup truck and SUV – both with EV powertrains – it will become a force to be reckoned with by the Rivian R1S and R1T, GMC Hummer EV, and Hummer EV SUV, Ford F-150 Lightning, Chevy Silverado EV and GMC Sierra EV, Ram 1500 Ramcharger and REV, plus the all-mighty Tesla Cybertruck.

However, some people also think that VW's own ID. series could have a chance to join and conquer the EV pickup truck segment. Not to clash with the upcoming Scouts, though, this ID. EV pickup truck would function more like a lifestyle choice rather than a rugged and terrain-conquering model. This sounds nice, but the virtual artist could be biased, too.

Meet the Volkswagen ID. Gaia – an EV pickup truck based on the MEB platform that doesn't exist – and probably never will, no matter how enticing and clever it looks like. Instead, this is a semi-official virtual project from sean_oh_design, a car design student that just wrapped a big internship program at Volkswagen AG. The pixel master designed three initial projects for the company, by the way.

The original trilogy is composed of the ID. Oase, ID. Orb, and ID. Prism – but now the CGI expert has 'graduated' to the flagship idea. Suppose you think that the ID. Gaia is not far from looking like a futuristic Amarok; you are probably not too far away from the truth – this looks more like a mid-size EV pickup truck rather than a full-sizer. And if you think it's cool, we do, too!





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About the author: Aurel Niculescu
Aurel Niculescu profile photo

Aurel has aimed high all his life (literally, at 16 he was flying gliders all by himself) so in 2006 he switched careers and got hired as a writer at his favorite magazine. Since then, his work has been published both by print and online outlets, most recently right here, on autoevolution.
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