Continental, Official Sponsor of 2010 Grand-Am Sports Car Challenge

Continental Tires announced that is has been selected as the GRAND-AM Sports Car Challenge Road Racing series in 2010, a competitions which involves factory showroom high-performance race cars. As part of this agreement, the series will be titled the GRAND-AM Continental Tire Sports Car Challenge.

"This entitlement sponsorship adds an entirely new dimension to our marketing strategy to promote the Continental brand. The exclusive and official tire status will help to emphasize the performance capabilities of the ExtremeContact tire lines," said Bill Caldwell, vice president of sales and marketing, Continental Tire.

"GRAND-AM Road Racing is one of the highest-caliber racing series in the world and we are proud and excited to be a part of it. We're looking forward to the start of the 2010 season."

The agreement and the creation of the GRAND-AM Continental Tire Sports Car Challenge came after months of discussions between the two parties involved.

"GRAND-AM is excited Continental Tire has recognized the Sports Car Challenge as one of the fastest growing motorsports series and has made a choice to partner with us," said Kevin Hindson, Vice President of Marketing, GRAND-AM Road Racing.

"Continental Tire brings with them a great history of product quality and performance. Their commitment to motorsports tire technology and advanced performance solutions can only add to the already amazing competition and continued growth of what will now be known as the GRAND-AM Continental Tire Sports Car Challenge."

The competition will start with some test days on January 8-10, at Daytona International Raceway. The first race will be on January 29 and the competition will continue throughout the year, until September.