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Confirmed: The Detroit Auto Show Is Not Happening in 2024

NAIAS 17 photos
Photo: NAIAS | Edited
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The Detroit Auto Show reinvented itself in 2022 after a three-year hiatus. Uncle Sam offered the organizers a grant of $9 million to get things going again, and the Detroit Auto Dealers Association (DADA) got to work.
The global health crisis really put a dent in many people's and companies' plans. That included automotive reunions, too. But the Detroit Auto Show (aka the North American International Auto Show) received a lifeline and sprouted back in action. Even President Joe Biden visited a few booths and checked out the Corvette Z06 (C8) and a Caddy.

While the 2022 edition was animated and interesting, last year's NAIAS was rather boring. Ford, GM, and Stellantis did all the heavy lifting. There was very little reaping done, even though many expected September to bring us at least a few interesting rides.

Autumn harvesting is not happening in 2024 because Detroit Auto Show organizers decided to sow nothing in spring. The current plan is to ditch this year's edition. Fret not; something is coming in early 2025. The exhibition is returning to its roots.

DADA representatives explained that the primary goal of the show is to "showcase" Detroit and the great automotive industry. A couple of months ago, some rumors said the idea of moving NAIAS in the summer was floating around, but a decision wasn't made.

Now we know that the Detroit Auto Show is skipping 2024 and starting on January 10, 2025. Huntington Place in downtown Motown remains the place where all the fun will be. The show opens to the public on January 11, 2025.

The first day of the event will be reserved for charity previews. Tickets are 20 times more expensive for those who want to experience the whole thing ahead of everybody else, but most of the raised money is used to support various charitable organizations, add to the Detroit Auto Dealers Association Charitable Foundation fund, or support hospitals.

DADA says it took the decision to move NAIAS back to its traditional month after discussing it with "numerous partners." That might also underline that automakers aren't as ecstatic as they once were about spending money on physical exhibitions in an ever-increasing digitalized and interconnected world.

With this announcement, we're looking at a very busy first month of 2025. CES, Tokyo Auto Salon, and the Detroit Auto Show are going to preview an interesting year for us. The fields of technology and car-making are more intertwined than ever. January could become the month that sets the tone for the rest of the year.

Let's see what Frankfurt, Geneva, and Paris have in store for us this year. They should fill in the void left by America's most well-known auto show.

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About the author: Florin Amariei
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Car shows on TV and his father's Fiat Tempra may have been Florin's early influences, but nowadays he favors different things, like the power of an F-150 Raptor. He'll never be able to ignore the shape of a Ferrari though, especially a yellow one.
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