Clever Ad for Land Rover Defender Features Passport Theme

In the world of advertising, the best jokes and ideas are the ones that are self explanatory, and the latest one to feature the rugged Land Rover Defender fits this description quite well. Under the name ‘Passport’ the witty marketing specialists at RKCR/Y&R, a UK-based advertising agency, have created this new print campaign for the iconic 4x4.

The print shows an open passport on some dingy wooden desk in a remote corner of the world. The airport stamps that have been placed on it combine to create the outline of the short-wheelbase go-anywhere Defender.

They got everything right: the wheelarches, the headlamps, doors and roof, spare tire. You can immediately tell what it is, without a word being said. The Land Rover can go anywhere and is a creature that likes to travel to inhospitable places.

The Defender has been in service for over 60 years now, and it’s expected to get a replacement in 2015. But the workhorse is still willing and able to put in a bit of loyal work. For the 2011 model year, the flexible platform is offered in 90 variants and combinations, with short or long wheelbase.

The 2011 Defender can be specified with five or seven seats, a regular cab, pick-up variant, double cab and even a station wagon variant.

Powering the beast up steep inclines and through deep rivers is the same 2.4-liter diesel engine with 90 kW (120 hp) and 360 Nm (265 lb.ft.). The diesel comes mated to a GFT MT-82 manual transmission with six speeds. The 4x4’s permanent four wheel drive has the ability to lock the center differential, assisted by the revised anti-roll bars front and rear.